Thursday, June 10, 2010

Show & Tell #4 - Figure

Sexual Chocolate
"Before / After. Chocolate condoms." 
This ad done by DDB Group-Belgium for White Night chocolate condoms shows indulgence in a sexy way. Of course, calories are most likely not gained by the use of this product, but the characterization and comparison of the woman's features are exaggerated to imply the overuse of such a delicious product.
 Agency: DDB Group, Belgium; AD: Sebastian Piacentini; Copy: Michel Simos

This M&M's ad may catch your attention due to the figure being in this risque pose, or simply because the idea of a piece of candy stripping for your votes is disturbing.
The 3D figure mimicks the curves of the female figure and also playing off the environmental notion of going "green" - to get consumers involved in their product by getting them to go to the website and vote for their favorite color.

What's with the handcuffs?!

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